SPEAKERS & PARTNERS

Learn from

practitioners,

not performances.

Latitude Summit features practicing marketers, trusted partners, and industry innovators who share real experiences — not just case studies.

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KEYNOTE SPEAKER

Dan Howe

Senior Marketing Leader & Executive Speaker

Dan Howe brings over 15 years of CMO experience leading iconic brands like Save-On-Foods, More Rewards, KFC, Pizza Hut, and Taco Bell. He has helped organizations large and small accelerate growth through strategic planning, brand building, and customer experience transformation. In his keynote, Dan shares lessons learned from his career — from developing leaders and aligning stakeholders to building lasting brand equity — and his perspective on AI’s impact on the marketing world.

Keynote: “Lessons from the CMO Seat: Leading Through Change.”

Sponsor presentations

Predictive analytics and synthetic data solutions that help marketers make smarter, faster decisions.

Session:
“Predicting What’s Next — Harnessing Synthetic Data for Real-World Impact.”
Experts in consumer insights, segmentation, branding & innovation. Empowering marketers with information on values-based marketing.

Session:
“Values-Based Marketing —Understanding Values as a Path to Brand Succes.”
A marketing strategy and design consultancy focused on brand growth and experience innovation.

Session:
“Designing for the Human Side of AI.”

Roundtable Facilitators /

Latitude Summit features five peer facilitators who guide small-group discussions across key marketing and AI topics. Each brings hands-on experience and a practitioner’s point of view — helping turn every table into a space for real conversation, learning, and collaboration.

Dan Howe

FOUNDER, BRAND LIFT ADVISORY
Dan Howe is a retired CMO turned coach and founder of Brand Lift Advisory. He’s led brands like KFC, Pizza Hut, and Save-On-Foods, and now helps marketing leaders thrive in the age of AI. He’s also a partner with Virtual Travel Clinic, a growing telehealth startup.
He will facilitate a roundtable discussion on Leadership & Innovation in Modern Marketing.
Ray Kong

CHIEF MARKETING OFFICER, ARIMA
As CMO at Arima, Ray specializes in analytics, synthetic populations, and predictive modeling. With over 30 years of experience across brand and supplier roles, he helps marketers bridge data and creativity to make faster, evidence-based decisions.
He will facilitate a roundtable discussion on Data, Measurement & Predictive Insight.
David Allison

FOUNDER, VALUEGRAPHICS PROJECT
David Allison is a human values research pioneer and best-selling author who has transformed how organizations understand and influence people. As founder and CEO of the Valuegraphics Project, the first global inventory of what people value most, he helps leaders use data about shared human values to drive smarter strategies, deeper engagement, and more meaningful connections.
He will facilitate a roundtable discussion on Marketing Strategy & Organizational Design in the Age of AI.
Lindsay Smith

CEO & FOUNDER, TAKT® VENTURES
Lindsay is a strategist, designer, and entrepreneur who helps organizations bridge creativity and technology. As founder of Takt®, she leads brand, experience, and innovation programs that humanize digital transformation.
René and Lindsay will facilitate a roundtable discussion on AI, Design & the Human Experience.
RENÉ THOMAS

PARTNER + CHIEF CREATIVE OFFICER, TAKT® VENTURES
René Thomas is Takt’s Partner and Chief Creative Officer. He is wired for momentum, combining creative instinct, strategic foresight, and curiosity. With 16+ years in agencies and creative services, he has worked with Alphabet, NYU, NHLPA and Amazon to build products, brands, and digital experiences that create advantage. At Takt®, he partners with clients and teams to turn strategy into effective, human-centered work.
René and Lindsay will facilitate a roundtable discussion on AI, Design & the Human Experience.
Josh Farber

GLOBAL BRAND & MARKETING LEADER
Josh Farber is a global brand and marketing leader who has helped shape iconic names including Major League Baseball, EA Sports, and Gatorade. With 20 years across sports, entertainment, and consumer goods, he builds strategies that connect cultural relevance with business growth.
Most recently, Josh served as Vice President of Global Brand at Major League Baseball, where he redefined the league’s brand framework and led campaigns that drove record engagement. Previous roles include EA Sports FIFA and Gatorade.
He will facilitate a roundtable discussion on Brand Growth, Purpose & Authenticity in the AI Era.