EVENT DETAILS

an invite-only learning experience for marketing leaders.

overview

Latitude Summit is a half-day, peer-to-peer learning event designed for 30–40 senior marketing and business leaders.

The program blends insight-driven sessions, collaborative roundtables, and thought-leadership discussions to help practitioners explore how AI is transforming marketing strategy, creativity, and measurement.

Rather than keynote-heavy programming, every session is built for practical exchange and real-world application.

Audience watching a speaker on stage with large digital screen in the background at an indoor event.
A winding footpath runs along a rocky cliffside covered with dense forest, overlooking a large body of water under a clear sky.

7:30 AM – Doors Open & Registration

Coffee and networking before sessions begin.

8:30 AM – Program Begins

Welcome remarks and morning overview.

8:40 AM Keynote – Dan Howe

A 20-minute opening talk on leadership and innovation in marketing by Dan Howe, former CMO of Save-on-Foods.

9:00 AM – 10:00 AM – Sponsor Insights

Short, 20-minute sessions from:

• Arima — Predictive analytics & synthetic data

• SquareKnot Analytics — Values based segmentation

• Takt — Strategy, design, and AI in customer experience

10:00 AM – Break

10:15 AM – 12:15 PM – Peer Roundtable Breakouts

Rotating 30-minute sessions at eight themed tables.

Each discussion focuses on shared experience and hands-on problem solving.

12:15 – 12:30 PM – Wrap-Up & Closing Reflections

Insights, takeaways, and next steps for the community.

Morning program

Key Content Themes

AI in Content Production

How marketers are combining automation and creativity at scale.

Strategy Before Tech

Building solid marketing foundations before implementing AI or martech tools.

AI and SEO

Understanding the new relationship between generative content and search visibility.

Synthetic Data & Market Mix Modeling

Using synthetic data to improve modeling accuracy and campaign forecasting.

Getting Ranked by LLMs

How brands can optimize content for discovery in the age of large language models.

Latitude
Summit
Format

DESIGNED SESSIONS

Collaborative: Every attendee contributes experience and insight.

Actionable: Focused on proven tactics and tested ideas.

Authentic: Guided discussions, not presentations.

Format includes:

- Keynote address

- Sponsor thought-leadership sessions

- Peer roundtable rotations

- Closing summary and networking

who’s Invited

Senior marketers, CMOs, brand strategists, growth leaders, and digital executives.

ACCESS

Complimentary for approved guests
(a $249 ticket value)

location

Terminal City Club
837 West Hastings Street, Vancouver, BC

Ready to Join the

Conversation?

Request an invitation to attend the Latitude Summit.
An invite-only event for senior marketing and business leaders.

Complimentary for approved guests (a $249 value).

A winding road along a lush green forested hillside next to a body of water, with a small white lighthouse at the shoreline.
Urban skyline with high-rise buildings and boats docked at a marina reflected in the water beneath a partly cloudy sky.
A landscape of mountains and a calm lake beneath cloudy skies

If you have any questions, or are interested in learning about sponsorship opportunities, please email info@latitudesummit.com