EVENT DETAILS
Discover the structure, themes, and flow of Latitude Summit — an invite-only learning experience for marketing leaders.
overview
Latitude Summit is a half-day, peer-to-peer learning event designed for 30–40 senior marketing and business leaders.
The program blends insight-driven sessions, collaborative roundtables, and thought-leadership discussions to help practitioners explore how AI is transforming marketing strategy, creativity, and measurement.
Rather than keynote-heavy programming, every session is built for practical exchange and real-world application.
7:30 AM – Doors Open & Registration
Coffee and networking before sessions begin.
8:30 AM – Program Begins
Welcome remarks and morning overview.
8:40 AM Keynote – Dan Howe
A 20-minute opening talk on leadership and innovation in marketing by Dan Howe, former CMO of Save-on-Foods.
9:00 AM – 10:00 AM – Sponsor Insights
Short, 20-minute sessions from:
• Arima — Predictive analytics & synthetic data
• SquareKnot Analytics — Values based segmentation
• Takt — Strategy, design, and AI in customer experience
10:00 AM – Break
10:15 AM – 12:15 PM – Peer Roundtable Breakouts
Rotating 30-minute sessions at eight themed tables.
Each discussion focuses on shared experience and hands-on problem solving.
12:15 – 12:30 PM – Wrap-Up & Closing Reflections
Insights, takeaways, and next steps for the community.
Morning program
Key Content Themes
AI in Content Production
How marketers are combining automation and creativity at scale.
Strategy Before Tech
Building solid marketing foundations before implementing AI or martech tools.
AI and SEO
Understanding the new relationship between generative content and search visibility.
Synthetic Data & Market Mix Modeling
Using synthetic data to improve modeling accuracy and campaign forecasting.
Getting Ranked by LLMs
How brands can optimize content for discovery in the age of large language models.
Latitude
Summit
Format
DESIGNED SESSIONS
Collaborative: Every attendee contributes experience and insight.
Actionable: Focused on proven tactics and tested ideas.
Authentic: Guided discussions, not presentations.
Format includes:
- Keynote address
- Sponsor thought-leadership sessions
- Peer roundtable rotations
- Closing summary and networking
who’s Invited
Senior marketers, CMOs, brand strategists, growth leaders, and digital executives.
ACCESS
Complimentary for approved guests
(a $249 ticket value)
location
Terminal City Club
837 West Hastings Street, Vancouver, BC
Ready to Join the
Conversation?
Request an invitation to attend the Latitude Summit.
An invite-only event for senior marketing and business leaders.
Complimentary for approved guests (a $249 value).
If you have any questions, or are interested in learning about sponsorship opportunities, please email info@latitudesummit.com